World’s 1st large scale customization project for personal care products.
HP Indigo InnoPartner Digilink assisted local brands to transform and refresh brand images for its 20th anniversary!!
ABC ~ one of the top 5 feminine care brands in China marked its 20th anniversary with 20 million limited edition sanitary pad packs in all major retail points August 2018, making it the first Chinese brand to adapt HP SmartStream Mosaic for mass customization. This is also the World’s 1st large scale customization project for personal care products. With the brand’s tagline ABC; Always Being Clean, 6 extended themes are created to form the basis of design: Always being cool, charming, creative, clever, colourful and cute.
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